THE WELLNESS TRILLION DOLLAR SPEED PROBLEM SOLVED BY DUELSTONE POST CREATOR TECHNOLOGY
Global shoppers spend US$1 trillion on wellness products, but typically don’t impulse buy. They first want to see the experience of others using the product, making their purchase decision speed 1000x slower.
SOLUTION
Duelstone technology changes wellness shopping behaviour to speed this up considerably by giving global shoppers what they need in the form of instantly findable, genuine Products Experience Posts on socials from people (Creators) using it.
MARKET
Chinese global shoppers have been the starting point for Duelstone as they lead spend on global wellness and are early adopters of this new shopping behaviour. Although the evidence available suggests strong demand for Duelstone by global wellness shoppers in at least 60 countries through to 2030.
PRODUCT
The Duelstone technology and model has been initially built on the Wechat operating system (MP) and first proven to work in 2022 with Perfectil supplement by Vitabiotics, a UK wellness product unknown to shoppers in China.
Through Duelstone workflow automation technology Perfectil was shipped to 250 Chinese Wellness Creators in 60 countries each month. The Creators tried the products and shared the experience in Chinese as Posts on Chinese socials. All Posts were audited with shopper reactions recorded and measured.
By month eight Perfectil was awarded the category’s best selling overseas supplement in Mainland China on all the major ecommerce platforms. Achieving an unheard of 2000% ROI performance figure.
Since then many other wellness brands have also taken monthly subscriptions with Duelstone to generate Posts.
TRACTION AND REVENUE
Each Post sells for an average of £100/$122. Average Order size per brand is for 50 Posts per month. The Posts generate a gross profit of 67% for Duelstone and typically a minimum 400% – 1600% retail sales return for the brand. Duelstone Revenues were £350k in 2022 and £550k in 2023 with £25k initial investment.
FUNDING
Duelstone technology’s capacity to generate Posts has been fully sold out each year. Subsequently, Duelstone is raising £250k seed round to expand capacity to generate 12,500 Posts in 2024 and prepare for the series A raise in 2025 and the start of the deployment of Duelstone as an industry standard technology for wellness brands in 60 countries.
TEAM
Duelstone team are based in Cambridge, UK with a branch office in Shenzhen, China. Byron Constable (CEO) has lived mostly in Mainland China where he launched and exited brand related technology platforms. Ruan Hui (COO) has a brand and design background and managed a number of the world’s leading international student online forums. Zhimeng Huang, (CTO) is a highly regarded tech and AI thought leader with more than 15 years of progressive experience developing, implementing and supporting complex infrastructures and technical solutions for leaders in the different industries and as head of consumers platform technologies at Samsung Competencies in designing and developing web application using J2EE, XML, EJB, Servlets, JSP under the Apache Struts Framework.
