sport
DESIGN BRIEF
DUELSTONE SPORT
DUELSTONE
Duelstone makes it easier for 10,000 social media content creators in 60 countries to try progressive wellness, fitness and cosmetic products and share their experience across social media.
DS – A NEW SPORT & SPORTS EQUIPMENT
In 2023 Duelstone will launch its first product in the form of a piece of sports equipment referred to as the DS board designed to enable anyone to play DS, a fast and exciting instant participation sport (instasport).
DS SPORT DESIGN BRIEF
DS sport was built around a set of design codes centred on minimalism, lightness and elegance to create a sport that can be instantly played anywhere, is so fast and addictive that it is hard to stop playing and uses equipment players want to carry with them, not throw in a cupboard.
Whilst the team has succeeded in the first goals, the third challenge of designing the sports equipment (the DS board) to be minimal, light and elegant so that players want to carry with them – still needs a little improvement.
* The video above shows the sport being played.
This first prototype of the the DS board used a medieval theme, designed around the styling of real sword handle.
INITIAL FEEDBACK FROM PLAYERS
The feedback, particularly from female players, is that the design works in terms of using it to play the sport and the weight/size makes it highly portable, but they would prefer a design that used less of a less medieval theme.
Subsequently, the DS board needs to be redesigned around a more modern, minimalist and premium sports aesthetics. Products such as Cannondale bikes, POC helmets, Smiths optics and Next surfboards being used as design references examples
